Promote your direct rates to drive direct bookings

Compete against OTAs by advertising your direct rates on trivago to millions of booking-ready travelers across the globe.

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Effortless campaign management

Automated CPC bidding does the hard work for you

Flexible control of your advertising budget

Adjust your budget or bidding strategy at any time

Influence your rate visibility

Use bidding modes to decide what is right for you

Target potential guests in specific markets

Don’t waste money on clicks that don’t convert

What our customers say


"Rate Connect drives 30% of our annual direct booking revenue, which is now 3% of our total annual revenue. I’m happy that trivago helps hotels with their Rate Connect strategy and prices."

Andrea Zanolli, Rate Management Consultant
Cavallino Lovely Hotel, Andalo, Italy

How to get started

Have five minutes? Let’s launch your Rate Connect campaign.

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What are the requirements to sign up?

1. Before you start, you’ll need a trivago Business Studio account.

2. During the setup process, we’ll confirm your rates with your technical provider.

 
What is the pricing model?

Rate Connect uses the cost-per-click (CPC) model, which is also known as pay-per-click (PPC). The CPC model simply means that trivago charges a small fee each time a traveler clicks on the rate you’re promoting. Each click typically costs between $0.10 and $1.30, depending on how your campaign is set up.

 
How will I be billed?

We’ll send you an invoice at the end of each month.

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Kesselstraße 5–7 • 40221 Düsseldorf • Germany